For vets, practitioners, practice owners and individuals who want life to be different.
Dustie is the founder of Herdwick & Goose, a Specialist Practice Development Company. In this setting her work focuses on helping vets, practice owners and practitioners to gain confidence and build businesses that people talk about and recommend.
On this website however, you will experience the softer more philosophical side of Dustie. The woman who writes from the heart, shares life lessons and enjoys working with thoughtful, kind, capable individuals in veterinary and healthcare settings who are ready to look more closely at themselves, the way they interact with the world, and are ready to step forward and own their life’s journey.
INTRODUCTION
A different life often begins with seeing the one you are already living more clearly.
People who spend their working lives caring, leading and carrying responsibility often become exceptionally good at keeping everything moving. They solve problems, support others and do what needs to be done.
Yet there can come a point when being capable is no longer the same as feeling fulfilled.
Perhaps something no longer feels right, even though you cannot quite explain why. Perhaps the person you have become is still serving everyone around you, but no longer leaves enough room for you. Or perhaps you simply know that the next part of your life needs to be chosen more consciously than the last.
This is where Dustie’s personal work begins.
She creates thoughtful, private space in which conversation, stories and shared reflections allow you to recognise yourself between the lines. Not by analysing you, or telling you how your life should look—but by helping you see what may have become difficult to see from inside.
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THE IMMERSION EXPERIENCE
Time and space to see differently.
The Immersion Experience is a private, confidential experience created for professionals. After almost 25 years of experience as an osteopath, educator and leader, Dustie began studying strategic intervention as part of an executive coaching journey.
It is not conventional coaching, nor an extended conversation about everything that has gone before. It is a carefully guided experience that draws upon human behaviour, life experience and reflective conversation to help you recognise the patterns shaping your choices—and consider what else may now be possible.
The most important thing to know, is that you do not need to arrive with your whole story prepared and you don’t have to know where you’re going. In fact, that is half of the work. You only need to know that something matters enough to look more closely at it and be willing to step forward.
THE WOMAN BEHIND THE ROLE
There is more to you than the part of you everyone relies upon.
Dustie’s personal work is for women who want to understand themselves more deeply and make the next part of life more consciously their own.
You may be accomplished, relied upon and outwardly strong, yet know there is more to you than the role you perform for everyone else.
This is not about becoming someone new. It is an invitation to see more clearly who you already are when expectation, habit and responsibility no longer speak first.
MUSINGS
Ideas to notice. Stories to sit with. Questions worth asking.
Musings (Dustie’s blog) explore the patterns that shape how we live, work, lead and relate to one another—particularly when we have become so accustomed to being capable that we no longer notice the compromises being made beneath it.
Some pieces may confirm something you already sensed. Others may allow you to see a familiar situation differently. You are welcome to begin wherever something catches your attention.
ABOUT DUSTIE
A life spent understanding people, professions and the systems around them.
Dustie is an osteopath, Allied Health Professional, founder and multi-business owner whose work has always centred on people.
For more than three decades, her work has taken her on a journey through clinical practice, international higher education, leadership, and multi-site operations. She has built organisations, worked with professional and regulatory communities, led people through significant pressure and change, and studied the patterns that influence why we do what we do—even when those patterns no longer serve us.
That breadth matters because personal and professional lives do not exist in separate rooms. The way we lead, care, decide, communicate and carry responsibility is shaped by the person beneath the role.
Dustie’s work brings those worlds together with warmth, candour and a deep respect for the intelligence of the human in front of her. She has seen the tears, the challenges and the pain of clinical business. That’s why her coaching and consulting style is bold but also deeply empathic. When she works with a client, she doesn’t switch off when she closes the call. She invests time and energy getting to know you, your business and where you want to go.
“What I appreciate most is that Dustie shares her knowledge openly and generously. She celebrates successes, helps work through obstacles, and provides honest, thoughtful guidance without judgment.” J. McCaw
COMMERCIAL PATHWAY
For Founders And Organisations
Alongside Dustie’s more personal work, she also works with practitioners, practice owners, leadership teams and organisations in the veterinary, healthcare and wellness sector. This commercial side to her work is organised through her company, Herdwick & Goose—a Specialist Practice Development company based in the UK. More information can be found at www.herdwickandgoose.com.
“We develop clinical practices, professional systems and the people operating within them—bringing greater coherence to strategy, operations, communication and the experience a business creates for both its clients and its team.” Dustie
CLOSING INVITATION
If you came to visit Dustie’s website because of something you saw or read and you are sitting on the fence about booking a consultation, know this. Dustie only works with people she honestly believes she can help. If she thinks someone else would be better suited as your mentor, she will tell you.
“Life rarely takes us where we expect because few of us are taught the necessary life lessons to communciate what we want and how to get there. That’s why my approach is human-centred. I will help you better understand who you are, what you truly want and get you on the path.” Dustie
You do not need to know exactly what comes next. Just come with your eyes open and a willingness to learn.
Sometimes the first meaningful decision is simply to stop moving long enough to see where you are. If that’s where you are, book a 20-minute discovery session today and Dustie will tell you if she can help.
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