In today’s busy marketplace, simply doing what everyone else does won’t get you where you want to be. To stand out, your brand needs a personality that truly speaks to your customer—while also stepping into the spaces where most aren’t willing to go.

Put simply, success comes from going the extra mile, delivering authentic value, and building trust on multiple levels. That means understanding your customer’s needs, acknowledging their fears, and guiding them to a place where they not only trust you but also feel confident in their ability to use your product or service effectively.

Many people tell me that their business model isn’t working, but when I look at the customer journey, it’s clear they’ve run out of steam, feel tired and overwhelmed.

When people start a business, they feel compelled and passionate about their new venture. They have high expectations, giant long-term goals and no real strategy in place. They work from morning to night, IN the business, but spend almost no time working ON the business. This means they have no metrics, no numbers and no way of measuring success.

Such an approach leads to a sense of deflation because chasing your tail is no way to get where you’re going. It’s no fun and it’s no way to run a business.

Your clients needs to feel special, and they need to feel heard.

“Dustie, I am guilty of this, but I don’t know how to change it. I work long hours, trying to call as many people as I can to get new business, but know very little about customer service and how to satisfy their needs.”

One of the first things we need to do as business owners is understand our customer. Who they are, what they do and what they need from us. We need to know what makes them tick, why they spend money and what they seek from our product, we can align their needs with our offering to build a sense of trust and understanding.

Take action:

Here’s a few ways to help you with your customer transactions.

1. Take the time to understand your customer and their needs. Don’t rush this phase—it’s the foundation of trust and the backbone of your business.

2. Identify customer fears. Ask yourself: What might be holding them back from buying my product? For example, They may be thinking; “I love the idea, but is this house/course/travel package really right for me?”

3. Offer reassurance. Walk customers through your product or service, ensuring they understand exactly what they’re buying and how it meets their needs.

4. Make every transaction personal. Remember key details that matter to your customer, or offer an additional service to help them maximize the value of what they’re purchasing. Whatever it is, make them feel special.

By following these simple steps, you will boost customer confidence, increase sales, and create powerful word-of-mouth marketing—something every business owner needs.

Keep all changes tracked and monitor both the customer response and your bottom line. That way you can try and test your way toward your perfect customer journey.

If you have any questions or want to work with Dustie on this topic, email our office for more information: hello@dustiehouchin.com