Dustie’s Blog: Date: 12th April 2026

Are you wanting to open your own business, but feel too scared to move forward?

I know how you feel.

I’m currently working on notes for a new workshop I’m soon to record, and I wanted to share this note with anyone who’s pondering on starting something new, because I understand the fear of stepping into the unknown.

When we’re considering a new business idea it’s natural that limiting beliefs pop up. But some people get so tied up in them, they freeze with fear and just won’t move.

I see this time and time again.

Great ideas sat on the shelves of intelligent people because they can’t get out of their own way.

If you want to start a new business, you have to remember that success doesn’t come from “someday” conversations. It comes from making the decision that this is a “must” and taking daily action towards your goal.

Even when it’s uncomfortable.

The truth is, no plan will ever feel perfect.

No plan will ever feel 100% safe, so as Dean G says, “Grab your paracute on the way down!”

Until you make your business decision non-negotiable, you will never take enough action to move forward.

And if you don’t move forward, you can’t achieve anything.

So, if you’re real about starting something new in 2026, ditch the excuses and just do it! Afterall, I’m right here by your side.

PS. In case you wondered. Spending six months choosing your branding colours is not action. That’s just elegant procrastination in disguise.

Reach out if you need my help. I’d be happy to walk by your side.

Dustie