Are you failing to get the results you want in your interviews? Yesterday, I had a delightful conversation with a young woman that made me realise many graduates do not know how to apply themselves at interview. . This got me thinking. How often do we (as entrepreneurs and small business owners) have knowledge from which…
Category: branding
Meet Your Audience Where They’re At.
Meet Your Audience Where They’re At. In the world of marketing and sales, connecting with your customers on their level and in their language is crucial. The statement, “Meet your audience where they’re at” may irritate grammatical purists, but the concept is essential for effective communication and engagement. What exactly does it mean, to meet…
It’s hard to sell to people you don’t know.
In today’s busy marketplace, simply doing what everyone else does won’t get you where you want to be. To stand out, your brand needs a personality that truly speaks to your customer—while also stepping into the spaces where most aren’t willing to go. Put simply, success comes from going the extra mile, delivering authentic value,…
ALIGN | CREATE | BECOME 